Essays on Beana

Company Information

G Spot Corporations is a company that is designed to create insole inserts for shoes. Although still small, this company is designed to eventually be a competitor for Dr. Scholl’s, the current leader in the business of insoles for shoes. The marketing plan employed by G Spot Corporations deals in selling these shoe inserts; the product name for these particular shoes are Beana’s, and they are designed for a variety of different shoe types. Shoe inserts-- sometimes referred to as orthotics-- are used for a wide array of purposes. The G Spot Corporation is focused on creating orthotics that increase the ...

Executive summary

Business operations are based on effective marketing campaigns that focus on sustenance of profitable outcomes through the inculcation of diverse operational strategies. Thus, from the analysis of G-spot, marketing is pivotal towards sustenance of profitability. Through the inculcation of plausible marketing strategies, the business is bound to generate effective marketing campaigns that are construed towards sustenance of revenue yield and market position within the business environment. Thus, as a plausible approach, it is imperative that its new shoe line, Beana undergoes effective marketing campaign towards profitable outcomes. Thus, this paper will evaluate the marketing approach towards effective performance in regards ...

EXECUTIVE SUMMARY

Marketing is an integral part of a company’s operations. Thus being a tool for creating service or product awareness, it is essential that an organization invests in effective marketing techniques and tools (McDonald & Keegan, 2002). From this analysis of G Spot corporations, marketing plays an imperative role within its organizational operation facet. The marketing plan will provide a situational analysis of the business environment and establish proper approaches towards the achievement of a profitable outcome (Westwood, 2002). It will also offer an insightful look at the various market segments that G Spot corporation targets with its product Beana. The marketing plan seeks ...