The article taken into consideration is how advertisers are trying new tactics to target consumers which has been published in Wall Street Journal on 19th of June 2016. The article has described how marketers are moving away from the conventional forms of exposing consumer to the advertisements to a more subliminal approach of content marketing where the brand subtly fits into the content which is preferred by the consumer.
Moreover, another ethical dilemma for the advertisers is the subliminal exposure of the brand during the content which tries to persuade the consumer of its benefits. By subtly integrating the ...
