Executive Summary
The purpose of the paper is to create marketing plan for the new service of existing business division. Johnson & Johnson was selected because it is recognized as one of the most successful and expensive in the world. Producing different devices and products, the company can organize the service care, for example, through the creation of separate service division. The main direction can be at first in the gynecological segment as it manufactures a wide range of products for women, including Gynecare line. Company’s mission, vision and values described in its Credo were analyzed for the new business division. ...
