Part 2: Task 1
Premier Weekend Company: Premier Inn 3.1 Objectives
Launching a new 12 million pounds advert campaign
Encourage frequent visiting of customers to her hotels for short holidays Increase its brand in the leisure travel sector Promote the brand’s 29 British pounds per night entry-level price in the leisure sector 3.2 Promotional Mix for Premier Weekend The marketing promotion used includes products, pricing, promotions and place. As for the product, Premier Inn has been the producer of the best hotel and catering services in America with the white bread as its leading product. The ability to produce and offer these products and services has promoted her dominance in ...
