Representing the helm of a global enterprise proves no easy feat, particularly in the highly competitive and dauntingly complex world of the airline industry. Yet Richard Branson has managed to become viewed as a cool guy, who is down-to-earth, sensible and unpretentious as well as effectively leading the company Virgin into a hopeful future. A cogent understanding of the intensity and difficulty required to run an airline is noteworthy at the outset of this essay. In an article appearing in the Harvard Business Review, Anderson (2014) describes the treacherous terrain of management ...
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