Article 1: Knowledge and Culture in Tourism Organization Management by Ēriks Lingebērziņš
There is considerable information loss between incoming tour operators and their customers who come from emerging, non-Western markets, yet the extent of this loss resists measurement. It is important to integrate cultural competencies into the management processes and practices of international tourism organizations in order to minimize information loss and contribute to the experience of a diverse range of customers. Cultural competency means more than just hiring staff from various countries or who speak more than one language; it includes values, beliefs, and attitudes. International tourism organizations must constantly be in a learning mode in order to understand the ...
