Essays on Apergis

EXECUTIVE SUMMARY

Marketing management is one of the most important tools in any business’ industry as it ensures that the enterprise’s sales balance with customers’ satisfaction, and it is one of the best means to use in determining whether or not customers get reward for their money and expenses. Marketing ensures that a customer is well informed about the product he/she wishes/intends to purchase and this way the customer will be fully conversant with the product which he is about to acquire (Campbell, 2007, p. 92). This therefore becomes a very important aspect in tourism, bearing in mind that it is one ...

Introduction

A transnational corporation is any corporation that is registered and operates in more than one country at a time. They are also called multinational corporations. These corporations have their headquarters in one country while operating wholly or partially owned subsidiaries in at least one other country (Schularick & Solomou pp. 33 – 70). These subsidiaries report to the corporation’s central headquarter, where all its operations are organized. Since the 1950s, these transnational corporations have largely grown in number, which has brought about controversy because of their political and economic power and the complexity of their operations. This has cropped due to ...

Occupy Wall Street is a continuing series of protests that were started by a Canadian lobby group called the Adbusters. The protests begun on 17th September, 2011 in Zuccotti Park which is located in the financial district of Wall Street in New York (Stelter 1). The main issues that the demonstrations highlight are corruption, economic inequality, undue influence of large organizations, and high rates of unemployment. Occupy Wall Street is a movement that intends to support a creative strategy for economic justice in the United States of America.

Background

Though the Occupy Wall Street campaign begun officially on 17th September, 2011, its origins can ...