Puma College Essays Samples For Students

Part A:

About the company and other related information
Founded in the year 1924, PUMA is a Germany based multinational entity that designs, manufacture and sells athletic footwear, apparels and other related accessories. The company was formed by two brothers,Adolf Dassler and Rudolf Dassler but owing to family quarrels, Rudolf separated from his brother and took over the company, eventually naming it Puma. Over the time, the company has expanded its product offering and it now offers products in various categories of sports. In addition to its principle brand PUMA, the company also offers its products under the name of ...

Brand Building: Nike’s Case

Abstract
This is a research paper focuses on product brand building. It uses both primary and secondary sources to analyze the Nike’s footwear brand equity and positioning. The primary source was abstracted from an interview involving a loyal Nike’s football boots customer. The secondary sources were obtained from articles published in journals.

Introduction

Brand building is a critical exercise that often takes many companies long time to achieve. Brand building creates brand equity which is the justification provided for preference of one brand over alternative brands. Brand equity can also be defined as extra value a brand name adds to the ...

Cougars are beautiful, elusive wild cats. They are known by several names including, Painter, Florida Panther and Mountain Lion among others. In Latin America, the Puma concolor is commonly called Puma. Just as their habitats vary among wide ranges, so does the color of their coats. Depending on their environment, their coats may be brown, sandy tan, light silver or gray. Their offspring are born with spots that diminish into a shiny coat when they become adults. No matter how dark or light the cougar is in color, it can surely hide in the background within its habitat. Although there ...

Executive Summary

This paper elucidates about the world’s 2nd largest sportswear manufacturer – Adidas. It first offers a brief introduction to the brand, its history, and existing market position. It further offers details about the background and target market of Adidas. The next section elucidates about the strengths, weaknesses, opportunities and threats associated with the brand. Afterwards, brand structure and brand architecture of Adidas have been discussed. Lastly, it offers some strategic recommendations that can be potentially used by Adidas to enhance its brand performance.

Introduction

Adidas AG is the 2nd largest sportswear manufacturers across the globe after Nike. It is also ...

I have been going through the materials you brought back from Europe and I fully agree that they are a reliable source of information in preparation of Puma Sports House’s exercise program report. However as you had pointed out earlier, there is a need to maintain originality when writing this report. I have been thinking about this and have come up with a couple of solutions on how to maintain originality.

One, I will use the materials given as only a guideline of what is expected in the report. This means that our company’s report won’t be a duplicate of the ...

The sixteenth-century Inca Empire was one of the largest states in the worldat that time. It included most parts of modern Peru, Ecuador, Bolivia, and northern Chile and reached into contemporary Argentina. The Inca called their empire the Land of the Four Quarters, which began as a state of many small rival kingdoms. To hold this linguistically and ethnically diverse state together, they depended on religion, a well-organised bureaucracy, and different forms of labor taxation.

Inca’s one of the expressive forms was their religion, which rituals were aimed at winning the favor of the gods, who were often equaled to ...