Consumer Buying Behavior
A consumer buying behavior is influenced by many factors while choosing what to buy. One of the most common factors that influence what a customer is going to buy is the social factor. This can be explained when a customer is buying things because he/she wants to feel as if they are part of a group often referred to as group or social status. The role played in these groups can be broken down (Khosrowpour, 2009, p.22). First, in such a group there are people who are known as initiators. These people come up with the idea of purchasing a given product first. This ...
