BUSINESS MANAGEMENT
Globalization brings numerous opportunities to businesses because of the increased market share and growth. However, mass production poses a threat to limited resources and the environment which necessitates sustainable innovation to meet the needs of future generations (Henry, 2006). As such, manufacturers and producers have to implement environmental standards and regulations regarding sustainable development. Particularly, they invest in R&D in sustainable, eco-friendly innovations to cut the operation costs and meet the environment standards. Nonetheless, such projects face risks and failure due to the newness of the concept due to the low success rate of sustainable projects, especially in closed ...
