Abstract
This research looks into the introduction of new products and services to another county by a native Alabama country’s company. It is a paper which looks into the whole process of product introduction in the market, and the process of introducing the new products into the market. This research focuses on the Westervelt Company, based in Tuscaloosa, Alabama, in a process of introducing its new services to another country, that is, Canada. The research also looks into the whole process of marketing of the Westervelt products, as well as the entire process of the company’s management in ...
