Sociology: Assignment 2- Field Observation at Starbucks
Research Design, Problem, Hypothesis and Operational Variables Research Question: What symbols in one’s environment stimulate involvement as a customer? Hypothesis: People, color of buildings, quality of products sold create identity among customers forming a social group with common interests. Problem: This Starbucks that was visited is typical of all stores across the country. A menu board was mounted. It displayed traditional brand drinks such as Coke, Fanta and Pepsi. Special drinks also special foods that are on sale for the day. There were six tables for patrons to enjoy their goodies and interact with each other. The floors ...
