Bullwhip Effect
Supply chain management constitutes of complex tasks and includes companies that transfer goods from initial raw material stage to finished goods to retailers. The most common reasons that supply chain companies stumble is when the customer demands and market conditions fluctuate or shift. The bullwhip effect is caused when supply chain companies are not able to manage their orders . The change in consumer demand and market fluctuations cause different supply chain companies to order more products/goods to achieve or meet the demand. The most common reason for the difference in orders is that companies base the demand for goods ...
