Essays on Gensler

Objectives

This research aims at establishing the effects of using social media as a tool for marketing in small businesses. The research seeks to address the benefits associated with using social media to market a business. If there are no benefits then what are the limitations? If there are both benefits and limitations, which one outweighs the other? From these questions, we can then deduce the general effect of social media as a business marketing tool (Churchill and Iacobucci, 2010).

Methods of Research

In conducting the research, a combination of qualitative and quantitative methods of research will be used (Matthews and Ross, 2014). ...

Abstract

Social media is changing the world marketing in various ways. Companies are using the social network to reach a broad range of customers. This paper defines social media and social marketing terminologies. Social media is any online platform where people can connect with friends, share pictures, photos, and messages either openly or through private messages. Social media marketing involves creating web traffic or attention on the social media platforms. In this regard, the traditional approach to marketing has since become less efficient. More people trust information shared on the social media just as they would to a word of ...

Since the beginning of the life of humanity, there has been vehement relevance of social interaction. For instance, these interactions are accompanied with specific believes that concern every situation. In this respect, people’s conditions are shaped by the kind of belief system that exists within their day-to-day lives (Gensler 4). As a result, religion plays a very fundamental part in uniting people together. Moreover, there have been certain norms and values that determine how people exist together. These norms dictate what is perceived to be good and bad, right and wrong. In fact, these values are passed from ...