Discussion of the Key Trends, Industrial Strategy, and Impact on Ireland Burger King
Introduction Early twentieth-century strategic business developments can hardly compare with the myriad impact and influences of major corporations today. The global economy is at once complex, fiercely competitive, and sits on a landscape filled with the unpredictability of any number of financial storms. Burger King Worldwide (BKW) as the world’s second largest fast-food hamburger chain, according to recent documentation, (Burger King Worldwide 2013) has expanded its presence in nearly ninety countries. With its main offices headquartered in Miami, Florida, BKW has led the industry’s sales in its niche of fast-food hamburgers thus accounting for 12 percent of ...
