Nowadays, competitions on markets are getting more aggressive and the market of modern technologies in not an exception. Therefore, in order to maintain its market share, Apple Inc. embraces and executes the four competitive strategies model that was created and developed by Michael E. Porter. These strategies are also being used to enhance Apple’s advancement and maintainability of its business operations in the worldwide market (Kroenke, . Apple Inc. is a reputed and well-known computer manufacturer, smartphone, and digital device maker. From the beginning, the company has made strong roots in the market since because it managed to maintain ...
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