The Five Guys Burger and Fries restaurant chain was opened in 1986 serving only handmade burgers with a single location in Arlington, VA. It was opened by Jerry Murrell together with his four sons, who still run the business to date. Today, the business has expanded to more than 1,000 locations in 47 states and six provinces in Canada (Burke, 2012). The firm’s mission statement is aligned to the philosophy that if you plan to sell hamburgers and French fries in the restaurant industry, which is already concentrated with competitors, you have to ensure that your hamburgers and ...
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