The case analysis looks at the characteristics of the Optical Distortion Inc. (ODI) innovative contact lens for chickens and why the product is appealing to chicken farmers. The case analysis also reviews the most appropriate geographical areas that Optical Distortion Inc. (ODI) needs to have its efforts focused on for quicker return on its innovative product. Appropriate market segments as well as the pricing policy that should be adopted by the company are also highlighted. Lastly, the analysis examines the level of marketing efforts that ODI should consider to help it gain a larger market share.
The ODI contact lens ...
