Part A
The move by Ratan Tata to create a Tata Group brand was a brilliant idea that paid of well for the company. Ratan Tata had been under pressure to create such a system and in the end when he did, Tata Son’s reaped maximum benefits from the creation of the Tata brand. This also was an advantage to the companies within the Tata umbrella. The existence of the Tata brand was crucial for the growth and revitalization of the company amid a new era that saw huge changes in the business world. In an emerging market, the creation of the Tata ...
