Domestic companies seek foreign expansion to expand their markets and even grow further to achieve their ambitions of becoming international companies. However, these domestic companies face various challenges such as foreign competition, political risk, and foreign exchange risks. There are many opportunities and benefits available when a domestic company chooses to expand its market internationally, but the company also need to take on some additional risks (Salamzadeh & Kawamorita Kesim, 2015). The company may face foreign competition from other similar companies; therefore, it is important for the enterprise to strategically evaluate the market demand in order to be able to ...
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