Essays on Ruffle

SWOT Analysis

For successful formulation and implementation of a company’s marketing strategies for its products, the analysis of both internal and external product and company environment is arguably crucial. In this case, it is imperative for the company to apply SWOT analysis tool. SWOT analysis primarily entails the analysis of the company or product’s strengths, weaknesses, opportunities and threats. Pahl and Richter (2009) identify SWOT analysis as a vital tool for effective decision making and in the understanding of the autonomies between an organization, or product, and its internal and external environment. Table 1, below, provides a summary of the product (Ruffle ...

Target market

In our marketing efforts the group of customers that the company has identified is women particularly overweight women. In the marketing strategy, a well defined target market is what the objective of the company management is. The success of Muffin Tops is a well defined marketing mix that is composed of four variables that include place (distribution), product, price, and promotion.

The Company aims to use this marketing mix so as to make muffin tops the number one priority among our esteemed customers. To construct a solid foundation for our company, the company targets wishes to target a niche market. Therefore, in defining ...

Executive summary

Muffin Tops Limited Company is a company that is dedicated to offer high quality tops to women at fair prices. The company identified this as a successful business opportunity and as a result has pooled resources to initiate a successful business activity. But its success is dependent on the dedication of every stakeholder. The company has gone through many challenges for a period of 2 years since it was started. However, despite these challenges, the company has been successful in offering high quality children clothing. Initially it was dealing with children clothing but after a thorough market research has identified that overweight women require quality ...