Marketing: Strategic Innovation in Globally Diverse Markets
Abstract The aim of this paper is to analyze the individual marketing mix variables and how likely are these variables going to change in the future. This paper will also provide the recommendation for companies regarding the adaptation of marketing approaches in order to gain competitive edge over other companies in the market and the industry.
Personalized Marketing
According to Palmer (2004), marketing mix is conceptual framework that allows managers to identify the needs of the customers so that the manager could provide these customers with products as per their requirement. Furthermore, such tool also helps in devising short term ...
