Introduction
The case study is about Ford Motor Company and its product warranty program. The company is a large American car manufacturer and seller globally. In 1987, Ford Motors went through a tremendous change in its external business environment as a result of the announcements that were made by its primary competitors regarding their new policies on product warranty. These changes in the policies may adversely impact not only the company’s sales, as well as, market but also other important departments of manufacturing e.g. quality assurance, dealer networks, and extended services. As a remedy, the managers of Ford Motor ...
