Essays on Social Proof

Influence

Influence

There are scenarios in our life when you feel that you need to stand up for a cause. I experienced such an opportunity last year when I felt I needed to do everything to persuade my near and dear ones to maintain to avoid junk food. The age of the internet has clearly provided us with an opportunity to better understand how we need to avoid junk food and maintain a healthy diet. After due consideration of all the health benefits from avoiding junk food, it was easy to get my father on board to change is food ...

Dr. Robert B. Cialdini proposed six principles of influence to apply consumer behavior. The principles actually depict the science behind consumer behavior and change management. Here are some ways in which the principles of Reciprocity and Social Proof apply to consumer behavior.

Reciprocity: Give something to get something in return

Reciprocity is Cialdini’s first principle of influence and states that there is an innate tendency of humans to return favors or treat others the way we have been treated by them. We feel obliged on paying back our debts in some way or the other. For instance, a practical internet blog provides its readers useful information ...

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The video is all about the ‘Cialdini's Influence Theory’, which is comprised of six major principles of persuasion/influence. According to the Robert Cialdini’s Influence Theory, there are six universal verified principles that actually persuades people and make them affirmative decision makers. Professor Robert also asserts that in spite of millions of notorious tactics, these are the only fundamental and underlying principles that induces people saying ‘Yes’ to anything. In the video, Professor Robert Cialdini explains each of these six principle i.e. Reciprocity (obligation to repay or return the favor), Scarcity (want of having something ...