GSCM 440
Executive Summary Deere is a company that deals in the manufacturing and distribution of a diverse range of agricultural, commercial, consumer, construction, and forestry equipment. Lately, the company’s margins in the gatherer chain have been reducing. This chain constitutes one of the most popular products sold by the company’s Agricultural Products Division. The diminishing margins were mainly attributed to increased market competition and the increasing purchase cost of the chain from Saunders. This paper aims at evaluating this issue and, subsequently, providing solutions to the problem. Deere operates in a market that is highly competitive. As such, ...
