INTRODUCTION
Children have long been a target of consumerism and marketing. Their young, immature minds are taken as the ideal grounds for expanding businesses and victimizing them into becoming the future consumers and materialists of the country. However, it is true that marketing to children is a gigantic social problem which also encompasses ethical and moral standards of individuals as well as of the growing children. There are many factors which promote child consumerism and there are several repercussions of this action. Children are individuals who need to be kept away from these environmental pressures and be allowed to grow ...
