Introduction
Business communication is the sharing of information within organizations and with the stakeholders. It is aimed at promoting the business interests of an organization and enhances the reputation of the company through a continuous engagement with the customers, shareholders, distributors, the suppliers and the entire group of the stakeholders. The use of visual materials for communication is crucial as it communicates important messages about an organization with the utilization of the minimum amount of words. Usually, the visuals used by media are eye catching and deliver the business message instantly unlike the written messages which could be time-consuming. Even ...
