Introduction
I understand advertising as a major tool that companies use to communicate messages concerning their products. However, some of the advertisements are not regulated making them ignorant of the various principles that control the ethics of an advert. Following improper regulation of the advertisements in the media, the issue of alcohol advertisement has become common. The number of advertisements directly impacts the level of consumption of alcohol in the society.
It is evident that the media are being driven by the amount of income they fetch from such advertisements. Therefore, the media find it extremely difficult to ignore the income ...