The article by Jessica analyzes the move by apple Inc to introduce a watch like device in the market. This device is aimed at competing with smartphones and IPods in the market. The company has resulted to this strategy considering that many other companies have developed watch like devices that have not performed well in the market. The changing technology is leading to innovation of products that are able to meet the needs of the customers. Apple has not been left behind in this strategy since it is wishes to ensure that it remains competitive in the market.
According ...
New Product Article Reviews Samples For Students
6 samples of this type
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Article 1: Marketing to Teenagers: The influence of Color, Ethnicity and Gender
Summary
The teenage market is an important customer segment in the US as well as global market. Teenagers usually don't have any financial responsibility on their shoulder and that gives them a significant buying power. Most of the teenagers spend their money on clothes, jewelry, food, entertainment and beauty products. Teenagers are usually more tech savvy than the previous generations and spend a considerable amount of time on the internet, video games, phones, television and social networking sites. They accrue money for spending by getting paid for jobs and receiving allowances and monetary gifts. Brand loyalty is very important for ...
In his article titled “Marketing is Everybody’s Business”, George Gresham asserts that marketing as a way of doing business serves a primary function of identifying new business opportunities. According to the author, marketing is in most cases misconstrued to be a province of the marketing department. Additionally, the author refutes that marketing is an activity that majorly involves product promotion and advertisement. To the author, since marketing is a chain process, product promotion and advertisement occupy the last steps of this process (marketing). It is indubitable that the author is trying to emphasize that, though mostly taken to be the process of ...
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What is the Story about?
The new marketing story is about that marketing strategy employed by a single firm, Apple Inc. The new in the article does not center on the wider implications of the telecommunications market even though there are mentions of other market players within the industry. The company is launching a new product into the market; the iPhone 6 ready to be sold to any willing buyers in the market. As part of the marketing campaign adopted by the company, the company is lowering prices for the consumers who buy the old iPhone 5S device online to help finish current stock that the ...
The article reviews the strategic planning necessary in conducting research and development. It stresses the importance of creating projects that serve necessary both for the consumers and the commercial interest of the company. Setting aside competency and skill, management must focus on delivering on-time results and continue on a long term strategic development of new technology and processes in order to gain significant advantage on the market.
In operational management, new product development in necessary in order for the company to function in the long run. Product development arises from the increased competition and advance in technology (Mba-om.blogspot.com, 2010). ...
Apple utilizes business strategies that are unique and of great help to the company. The business strategies that are utilized by the company help it to compete with other companies in the world that offer similar products with those that the company produces. For starters, the company releases products that are highly anticipated by the high end consumers in small quantity. This strategy is important to the company as a target market for the products is clearly defined and identified. Apple also majors on producing the best products that have made great advances in technology and are artistic in nature. ...
