Introduction
In “Willie’s Way: 6 Secrets for Wooing, Wowing, and Winning Customers”, Philip Van Hooser discussed six secrets of persuading and drawing the interest and loyalty of customers. Van Hooser based these secrets on his interaction with Willie Watson, a taxi driver that drove him from the airport once. Van Hooser was impressed by Willie’s service and considered it as a standard that service professionals should follow. Since Van Hooser discussed six secrets or guidelines in persuading and satisfying customers, the following discussion will be divided into these six. Each ‘secret’ will be discussed thoroughly and will consequently be linked ...
