Reduction of internal costs and increasing customer revenue were the main objectives of the Canadian National Bank. The realization of such objectives called for the implementation of a strategic plan. Among the strategies to be implemented included the expansion of distribution channels and ensuring that customer representatives became acquainted with the wide range of products and services of the bank. The bank had its strengths, weaknesses, opportunities, and threats in its external environment. However, the bank faced confrontations from customers and needed a plan to provide a solution to the problem. The action plan had to include a strategic objective that required all ...
Branch Manager Case Studies Samples For Students
2 samples of this type
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Andrew is Alberta Branch manager for Dominion Tanking Limited. He needs to be assigned a trucking contract by Natural Fertilizers Limited. If assigned, his company will do liquid fertilizer delivery for Natural Fertilizer Limited. This particular contract is very essential to Andrew since it highly contributes to the future existence of his branch. In other words, the head office can decide to close his branch down since it will bring any financial gain. Andrew is very certain about this action since another branch named Wetaskiwin was just closed down a year earlier, based on the same grounds. In addition, Andrew could ...
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