Background
Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). Located in 47 US states, BWW has more than 800 outlets, more than half of which are franchising (Stern, 2012). In 2010 the company opened its subsidiary in Canada. Total company’s assets have approximately $500 mln (Stern, 2012). BWW restaurants specialize in chicken wings under unique sauces. The outlets also have sport bars with large menus including various salads, burgers and appetizers. For the visitors, in the restaurants big TV screens have been installed ...
