Introduction
In marketing, the need to understand favorable factors for business thrive is crucial. In the case of the Buffalo Wild Wings (BWW), a sports bar based on chicken wing, its operation is based on the successful application of internal and external factors consideration, which affects business. The consideration is through conduction of evaluation, using matrix methods, termed as External Factor Evaluation (EFE), using Matrix Analysis of EFE and Internal Factor Evaluation (IFE) using Matrix Analysis of IFE. EFE is a tool for strategic-management, which is often used for current business condition assessment. It is a good tool to be applied in ...
