Segmentation Creative Writings Samples For Students

Wrong market

Having been newly voted in as the first CEO of my company. I was totally excited that I was spearheading the unveiling of a new product that was with no doubt going to take the market by storm. As the head of the company that was seen as about to bring a revolution on the cleaning systems market, I genuinely aimed at ensuring that I had a strong team that I could trust. After getting the whole team up and running, I was more confident than ever in their competency and that they were going to deliver. After a board meeting followed by several ...

Introduction

A company should have a strategic marketing plan in order to deal with the dynamic and turbulent market environment. The marketing mix, market segmentation and positioning and distribution channel strategies should be measured to assess whether they are assisting the company attain their revenue targets (Barlon, 2006).

Marketing Mix

The marketing mix of a company is made up of four things, that is the price, product, place and the promotion. The company keeps checking that its marketing mix, product, place, promotion and product are tailored to meet the needs of the target customers.
When it comes to the promotion, the company considers ...

1. Perception. This involves how the buyer, after seeing the product or service being offered by the seller, he/she identifies and interprets it into a pictorial presentation that makes sense. The manner in which the buyer perceives the product will greatly determine whether the seller will sell it or not (Solomon, 2014). It is therefore, upon the seller to ensure that he/she presents the products in the best way that can attract buyers.
Application: In the video, the actors and actresses are dressed in appealing clothes which are likely to attract the attention of the viewer. Viewers, upon watching ...