Essays on Target Marketing

1. Overview of your organization and the industry in which it operates a. Include your strategic goals, vision, and mission and any brand values or ‘slogans’ that the organization uses internally/ externally The name of the company is Nutritious Food Company, operating in the foods and beverages industry. The company was established in the year 2005 and comprises of six branches located in six major towns of the State of American Arab Emirate. The objective of the company is to provide food and catering services, offering both traditional and modern foods. The company also offers catering services for occasions ...

Question 1

Historically, organizations focused on usage of traditional media outlets, which included newspapers, magazines as well as television as part of their advertisement strategies for their products and services. Traditional marketing, otherwise referred to as offline marketing, created some form of disconnection between consumers and organizations (Puccinelli, Wilcox, & Grewal, 2015). That created higher possibilities of failure in the marketing processes, as consumers believed that the products delivered did not suit their individual expectations. That acted as one of the key disadvantages of using traditional marketing strategies within a given marketing campaign. However, this limited organizational understanding of consumer needs and ...

- Introduction to Relevant Literature

This chapter reviews the literature sources which provide relevant information and data for analyzing the chosen topic of applying the marketing mix in three chosen countries on the examples of three companies: Blizzard Entertainment (US), Rockstar North (UK) and Tencent (China). The main area for the collection of academic sources was marketing, as it is directly connected with the topic. Due to the reason that marketing in computer games is not extensively researched, I reviewed the literature on marketing, game industry and some sources about the three chosen ...

Introduction

Product quality and customer contentment are very significant concepts that organizations have to abide with in order to remain both relevant and competitive in the market (Davis, 2010). This will in-turn steer their growth. Companies need to understand the consumers’ likes and preferences in order to tailor make products and services which will meet their expectations and hence satisfy their wants. Secondly, product quality is considered to be very important because it leads to higher customer satisfaction, profitability, reduced cost, customer loyalty and retention among others. Further, it’s imperative for the service providers to adhere to quality and ...

Reflective Report of Marketing Module

Introduction The concept of marketing is essential for an organization from different aspects, and the provision of the same is the one that make a marketing department strong and effective. It is the only department of an organization that works like wonders for them, because it covers both the strategic and economic well-being of a corporation (Baum et al., 2013). From this aspect, it can be said that marketing function and orientation are essential and effective for their future aspects and growth of the entity (Baum et al., 2013). In this assignment, it is required to make a personal reflection report in ...

Slide 1

Marketing: Disney Expansion in Mexico City Mexico City is one of the biggest and important cities in the world, home of almost 20 million populations. Mexico is locally known as Ciudad de México encompassed the Federal District or Distrito Federal, Mexico City D. F. A market expansion contributes to productivity growth . Disney expansion is relative to the previous successes of the company that demonstrate the ability to adapt new place or location, and the significance of finding target market. The flexibility of the Disney Company is one of the advantages to achieve excellent results and its ...

Introduction

Starbuck was established in 191 with the first store opening in Pike Place Market in Seattle, Washington by three partners Jerry Baldwin, Zev Siegal and Gordon Bowker. The main focus of the trio was to sell coffee beans and equipment. During the first year of their operations they purchased coffee beans from retailers. They started buying coffee beans directly from the farmers the subsequent years. Howard Schultz joined the company in 1983 and proposed that the company should also sell espresso drinks in addition to coffee beans. This ideas was not accepted by the other partners because it could ...

Abstract

The primary aspect of an organization dealing with consumers both in product and service industries is to generate numbers in terms of sales and build brand loyalty to sustain the organization in a highly competitive globalized economy. The success and failure of a brand is highly dependent on the identification of the relevant target market and thus the marketing mix is of prime importance in estimating the potential of the target market for both the pre and post launch of a product campaign. We will evaluate the identification of a target market from a marketing perspective, the marketing processes and how it ...

A Comparison of the Marketing Communication Strategies

Apple is an American Multinational Computers and Consumer Electronics company. Acer is a Taiwanese multinational computers corporation. Both enjoy considerable market share in the computer sales in the world. While Acer is placed fourth worldwide and 5th in United States, Apple has a very strong presence in US and has rapidly risen to third in the computer sales in the country. The reason for rapid growth has often been cited as due to strong marketing initiatives of the company. Integrated Marketing Communications strategy is an integral part of a good marketing plan. IMC aims at defining thet target market and the tools that the ...

Basic Marketing with Student CD by William Perreault, Jr., E. Jerome McCarthy and Joseph Cannon

Chapter 1 – The Importance of Marketing Outline: 1. What is Marketing? 2. Why is Marketing Important to Individuals 3. The Right Way to Define Marketing 4. What is Macro-Marketing? 5. The Function of Marketing in Economic Systems 6. Marketing’s Function as it Changed Through Time 7. The Concept of Marketing Defined 8. Marketing and the Value of Customers 9. Marketing in Nonprofit Organizations 10. Concepts of Marketing and Social Responsibility 11. Ethics of Marketing 12. Ending: Conclusion, Key Terms, Illustrated Cases, and Computer-Aided Problem

Summary:

This ...

Wrong market

Having been newly voted in as the first CEO of my company. I was totally excited that I was spearheading the unveiling of a new product that was with no doubt going to take the market by storm. As the head of the company that was seen as about to bring a revolution on the cleaning systems market, I genuinely aimed at ensuring that I had a strong team that I could trust. After getting the whole team up and running, I was more confident than ever in their competency and that they were going to deliver. After a board meeting followed by several ...

Abstract

This paper explores three articles dealing with the issue of the exploitative ethical issues in target marketing. The paper examines the ethical questions, the target groups susceptible to exploitation and how they are exploited and evaluates the regulatory mechanisms recommended by the three articles that are needed to provide solutions to the ethical issues raised in consumer marketing.

Target marketing can be an effective strategy which can be used by a business to increase its market share and ultimately its sales revenue. However, this becomes exploitative when the business targets a particular group of customers with harmful or potentially harmful products, ...