Footwear Critical Thinkings Samples For Students

Problem

The company is a prominent player in the athletic footwear market and also serves as a key supplier of quality athlete footwear. The business is currently selling over five million pairs annually. The main problem faced by the company was that its operational activities were not efficient. The past few years have not been good for the company, and the board of directors suggested increasing the return on sales would help in increasing the efficiency.

Analysis

As a CEO, I have proposed a plan that involves revision of strategies such as product design, R&D, sales, production operations, value chain and ...

Sports apparel is a highly competitive industry, gaining increased customer appreciation worldwide, mostly because the emerging interest of 21st century individuals to commit to a healthy lifestyle, wherein sports play a significant part. Engaged in a competitive-advantage open market, the sports apparel are approaching various promotional and advertising strategies for increasing their market share and their brand awareness among sports-oriented consumers. This report looks at two sports brands, respectively Under Armour and Asics, for examining the promotional and advertising strategies that they conduct for the running shoes category product. Comparing their strategies among each other and comparing each brand’s strategies with the ...

Management

Under Armour
Under Armour’s entry into the apparel industry was unprecedented. With competitors such as Nike and Adidas, Under Armour was able to bring in new products that did not exist in the market and they recognized their name as first in the market. The advantages that UA had upon is its entry into the market was the introduction of new products. The introduction of compression shirts, heat gear and many other products that the biggest competitors such as Adidas and Nike did not have.
When UA came into the market for the first time, their ...

Introduction

Nike Incorporation was formed in 1968 in Oregon. The company is a well known global brand producing footwear products which are designed to satisfy specific athletic uses as well as certain products which can be worn for leisure and casual purposes. The corporation has operations in more than 51 countries and has over 20,000 retail accounts internationally (Nike, 2012). Nike has 16 distribution centers outside United States and in 2011, 57 percent of its total revenue came from its international operations (Annual Report, 2011). Since Nike is a global firm, it has to face a number of challenges which include making ...