Colgate-Palmolive is one of the foremost players in the oral care and hygiene sector all over the world. Despite the recessionary period that the businesses and the environment in general faced in the last many years, Colgate-Palmolive has been able to increase its product prices and reap profits as opposed to competitor organizations.
This has been done keeping the strategy of marketing and pricing aggressive to drive demand on a constant basis.The core attributes of Colgate-Palmolive products is oral health which is perceived to be as very important element in the minds of the consumers and also the fact that the product used by consumers to take care of oral hygiene doesn’t get replaced easily if ...
