The company chosen for the purpose of the assignment is Sony Corporation. Sony offers its consumers variety of product in Consumer Products and Devices (Official website of Sony, n.d.). Sony Corporation had an undying reputation of providing the best quality. Consumers consider the brand to be reliable and of high quality.
The major factor for which an effective operations management is important for an organization is to improve the productivity and to meet the competitive priorities of the customers. This in turn improves the efficiency of the organization.
The quality management approach at Sony is not only developed to improve the products and services, but also to ensure customer satisfaction. The quality value of the company is ‘Quality First’. The approach is to have a higher focus on quality than on profits (CSR – Quality and services, n.d.). The Quality Management System at Sony is based on the ISO 9000 Series. The company continually strives to improve the quality of its products and services through controlling the quality management system that aims to improve the effectiveness of its processes through scientific approaches. The scientific approaches taken up by Sony are like six sigma process, quality engineering, and Failure Mode and Effects Analysis (FMEA) (Semiconductor Quality and Reliability Handbook, n.d.).
Companies grow by fulfilling the needs and demands of the customers. If the customers are happy and satisfied with the company’s products will contribute to the profit of the business by repeat purchases and providing referrals. So, implementing these operations management and quality management strategies are important for the long term profitability and sustained business of the company by fulfilling customer demands of high quality and innovative product offering.
CSR – Quality and services. (n.d.). Retrieved from http://www.sony.net/SonyInfo/csr_report/quality/
Official website of Sony. (n.d.). Retrieved from http://www.sony.co.in
Semiconductor Quality and Reliability Handbook n.d. Retrieved from http://www.sony.net/Products/SC-HP/tec/catalog/pdf/chapter1e_201108.pdf