Developing an excellent marketing strategy creates good image of an organization, and leads to more sales resulting to increased production. Taking the Blue strategy is the most advantageous decision that an organization could make while designing its marketing plan. Blue oceans strategy has a number of pros as discussed below (Kim & Mauborgne 6-10). First, the strategy makes an organization enter into unidentified market space where profit and growth is relevant, but competition is irrelevant. Secondly, the strategy assists in gaining value for the customers through new innovative procedure of determining people’s choices. In so doing, the strategy helps an organization get rid of invaluable things and improve on areas that customers value most. Thirdly, Blue oceans strategy assists in creating new demands. The strategy makes use of new designs by identifying new customers or those available but has no idea of a company’s products and services. In addition, the strategy eliminates competition by shifting focus to different type of customer. This occurs when a business organization focuses on buyers, users, or influencers (Kim & Mauborgne 50-205).
Although the writer says there is nothing new under the sun, Blue Oceans strategy approach is a unique strategy that has worked in many companies worldwide. I have my own personal experience about the strategy and for sure, organizations have improved from adapting this strategy. The post shows how health institutions use the strategy in gaining quality patient satisfaction through quality reimbursement services. I work for a textile production company dealing with design and sell of women fashion wear. Since most women take commands with their husbands who are less interested in fashion and design, the company management decided to utilize blue oceans strategy. In ensuring more women visit the shop, a building was set in place where men could enjoy different types of games, drinks, and even get free massage from lady experts. Many men enjoyed taking their women for shopping in the company in order to enjoy the good services offered and this strategy worked. I totally recommend organizations that still use the Red oceans strategy to adopt the Blue Oceans strategy
Kim, W. C. & Mauborgne, R. Blue Ocean Strategy: How to Create Uncontested Market Space
and Make Competition Irrelevant, Harvard Business Review Press, first edition. 2005