Global Strategy Reports Samples For Students

Introduction: ABB

This paper will present the case of a Global Multinational Enterprise (MNE) that operates in more than 180 countries, is building sustainability into its business strategies. This company’s sustainability strategies go beyond social investment programs and instead go in deeper into the company’s business processes and overall strategy. The company of choice is ABB, a MNE that was founded in Zurich but enjoys the luxury of being localized in each geographic region it operates in. ABB is one of the largest engineering companies in the world. In 2012, ABB reported gross revenue of US$ 40 billion. It has achieved ...

Introduction

Thus a corporation requires a “Global Strategy” which again is defined by Professor Lynch (2012) as a term that covers three areas (global, multinational and international) which is designed for an international organization to achieve its corporate goals as it operates in locations outside its location of origin. The online website Quick MBA defines the importance of Global Strategy (Quick MBA, pp 1). For the corporation, Global Strategy is important for the corporation because operating in a new country will is essentially a newly opened market that would drive both sales and profits. For many corporations that have “exhausted” the market or is competing ...

Introduction

Globalization refers to the integration of economic activities with local and foreign companies competing in the host country. It involves the liberalization of the markets so that trade can be conducted freely. It brings in technological advancement into a country and the customer benefits greatly since the transaction costs have been reduced.

Globalization has led to the increase of multinational corporations in the world market due to the liberalization of trade policies and practices. The spread of globalization is based on the capitalist theory of free trade. With globalization there are winners and losers. The bilateral and multilateral trade agreements ...

Glocalizaton concept and its relation to standardization-adaptation debate in marketing literature review

What is glocalization
Glocolization is a term that was introduced in early 90s by Robertson, it comes from combination of two words; globalization as well as localization. The globalization refers to the flexibility that is brought about by countries allowing the international forces to have impact on their local market environments, so as to attain some economic growth. Furthermore the term localization refers to the reiterating that is brought about by regions in order to maintain and protect some local culture and local conditions from them being carried away completely by the globalization forces. Therefore, glocalization attempts to balance ...

Business

Global Strategies
The Nike Company operates on a global front. It has competitions and operations in the global sector. That is; numerous aspects link the Nike Company to the global sector. Nike has various business strategies including global strategies that have enabled it to prosper in the global arena. With the increasing market share and the emergence of new markets, the Nike Company has different measures that link it to the establishment of global strategies to suit in the changing fortunes of time in the business environment.
The global strategies of the company address its needs to expand ...

Changes in the global business environment (the external factors) that organizations need to address

It can be extremely crucial for organizational leaders to understand the environment before they commence business. External factors cannot be controlled by an organization. They include political conditions, government regulations, accounting agencies, social environment and technological environment. These external factors have an impact on an organization’s operations (Patrick Dowling, 2008, p. 78). Knowledge and clear understanding of the environment can be crucial for any organization that aims at being successful.
Firstly, changes in market conditions create changes internally as organizations try to adjust. For example, in the past few years, the airline industry in the US underwent ...