Crisis Communication Research Papers Samples For Students

Corporate History and Background 3

Corporate Business Strategy 4
Corporate Structure 4
Corporate Stakeholders 6
Corporate Identity, Image, and Reputation 6
Internal Communication Strategies 7
Corporate Social Responsibilities Strategies 8
Corporate Advertising Strategies 9
Media Relations Strategies 10
Investor Relations Strategies 11
Government Relations Strategies 11
Crisis Communication Strategies 12
Recommendations 13

References 14

Corporate History and Background
The history of Toyota can be dated back to 1924 when the Toyoda Model G Automatic Loom was invented by Sakichi Toyoda. In 1933, Sakichi Toyoda’s son Kiichiro Toyoda started the production of Toyota automobiles and this venture was established as a division of Toyoda Automatic Loom ...

Abstract

It is not strange that crisis management became effect on the goals and successes of many companies because it consists of a lot of negative effects which lead a lot of risks on the economics of companies and threat the reputation especially if it the universal company such as McDonald's restaurant which has many branches all over the world. This article discusses the public relations efforts in a McDonald's to face the hot coffee crisis which is one of the most important cases that happened in McDonald's after legal issue made by Stella Liebeck against McDonald's because the health damage which affected ...

A crisis communication strategy is a planned approach to the management of any situation that threatens to cause harm or negative effects to a group of people or business. The strategy has to outline the general steps on how the threat can be handled and should bring out reasonable measures and procedures of handling the situation. For example in the tourism sector in any nation, there may arise situations that may threaten the tourism industry such as security and increase in charges (Yu, 2016). In dealing with crisis situations, there is a need to have a crisis communication strategy ...

Crises are sudden and unexpected events which are at times uncontrollable. However, with appropriate approach and strategy, most of its negative impact is mitigated. Crisis management is a relatively new field of management that deals with handling unpredicted and sudden changes in an organization culture. It is a form of management that responds to a threat towards an individual, a group of people or an organization. Crisis management includes forecasting a possible crisis and planning on how to deal with them effectively. It is widely accepted that at times a business entity would face a crisis that would deviate the normal course of the business operations. ...