1.0 Introduction
KFC, the world’s largest fried chicken chain restaurants, was started in 1952 by Harland Sanders, under the name Kentucky Fried Chicken though the idea was first discovered in 1930 when Sanders started to sell fried chicken to visitors in Corbin Kentucky. It is the second largest restaurant chain, with about 1800 locations, with over 3000 stores in China, and a revenue of about $ 15 billion, McDonald’s is the first (Hu & Xie, 2013). In 1939, Sanders came up with an original recipe for fried chicken incorporating 11 spices that are kept at the Company's headquarters in ...
Strategic Marketing Research Papers Samples For Students
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(Alivan Watch & Accessories Company)
Executive Summary
Recent advancement in technology has led to people innovations in electronics such as mobile phones, television, media players and other electronics. Watches, however, have been neglected in this new era of advanced technology. Alivan identified this gap and came up the brilliant idea of Alivan Watch & Accessories, a company that will deal in the manufacture of designer watches and fashionable accessories like earrings, bracelets, and necklaces for both men and women of all ages. The company will be based in Singapore and is planned to begin its operations in the last quarter of this year. ...
Walmart was founded by Sam Walton in 1962, in Arkansas, U.S. The company was incorporated as Wal-Mart Stores Inc. in 1969 and has become more commonly known as – Walmart. It was founded on the premise of providing products to the consumers at a discounted price. Serving the discount retail industry, Walmart thrived during the recent recession and emerged as the largest retail company during 2008-2009. Today Walmart operates in 15 different countries under 60 different brands with more than 9029 retail stores. It recorded sales worth $405 billion by the end of fiscal year 2010 (Walmartstores.com, 2010.).
Walmart’s primary ...
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Arguably, consumer is the most important individual in the entire market and business. Therefore, it is useful to study where, how, when and why people do or do not by a certain brand. Consumer behavior gives a view on the decisions made by the buyer when purchasing a certain brand in the market. Notably, cultural sensitivity is one factor that affects the decisions and the behavior of the consumer. Actually, cultural sensitivity means being aware of the cultural similarities and differences existence and its effects on learning values and behaviors. As a matter of fact, culture is a very challenging issue for many marketers, ...
