Essays on Accessories

I. Company Overview The apparel industry is a highly competitive and almost exclusively based on image. As fashion becomes "fast", i.e. designing and selling apparel becomes more for masses as opposed to a conventional haute couture model, established and emerging players alike are competing over an increasingly powerful market segment, namely Millennials, who continue to shape business across different industries. Forever 21 is one notable example of apparel companies competing, primarily, over Millennial customers. Forever 21, operating in seven countries in addition to Europe, is a notable example of an established apparel player adapting to continuous changes in apparel ...

Introduction

Nordstrom, Inc. is the company of interest in this discussion. Nordstrom, Inc. is an upscale retailer native to America that sells brand name and private label accessories and apparel merchandise. Initially, the founders started the company in 1901 as a shore store. Since then, the company has grown tremendously, and is now offering a variety of products and services beyond shoes including fragrances, cosmetics, and jewelry. Throughout this report, Nordstrom’s brief background, financial overview, business sector, target market analysis, business operations as compared to competitors, as well as strategies to sustain the business will be discussed.

Company Overview

Nordstrom, Inc. ( ...

Introduction

Under Armour is the brainchild of Kevin Plank who initiated the company in 1996, which has grown to a multi-billion business venture operating in the American market and producing accessories and sports clothing. It is among the largest suppliers of casual and sportswear apparel in the Americas. The company is headquartered in Baltimore, Maryland with franchises across Houston, Austin, Denver, Texas, New York and other major states in North and South America. Further, Forbes notes that Under Armour’s core business is the manufacture, marketing, and distribution of branded sports apparel including footwear, accessories for men and women and ...

Q1 High quality, durable, creative, and innovative products define luxury industry products. Luxury industry products stand out in any industry and have a distinct place among consumers. Additionally, luxury industry products are available within sophisticated store ambiance. The industry of accessories and bags is divided into various segments. Luxury industry products are segment of accessories and bags that is consumed by high purchasing power consumers. Coach Inc. is a luxury industry that deals with the luxury handbags and accessories and has the strategy of accessible luxury which has made it sustain the competition. Bags and accessories of Coach Inc. ...

Marketing mix consists of four elements that are product, price, place and promotion. It is known as one of the most important factors in marketing that can help to market the right product to the target audience. Marketing mix can be used for any product or service in any area and sports is not an exception. Sports marketing managers control each element’s strategy of the marketing mix separately. The only difference is that in sports marketing instead of place there is distribution. Therefore, the next paragraphs are focused on product, place, promotion and distribution (Shank). So, the goal ...

Edgework can be termed as anarchic human experiences that often involve voluntary activities that individuals take part in for the purpose of acquiring a sense of self-determination as well as control thus, through an “adrenaline rush”. Further, edgework can also be defined as the negotiation of two extremes as well as opposing sides these are such as life and death (Lumtpon 2012). When individuals take part in edgework activities which are acts that involve extreme risk- taking, they tend to push themselves thus, to the edge of danger for the purpose of gaining excitement as well as certainty (Lyng ...

Abstract 2

An Illustration of Jimmy Choo’s Performance 4 An Illustration of Jimmy Choo’s Performance in Various Markets 6 PESTEL Analysis Table 6 5 Forces Porter’s Model 9

Business Canvas Model (Osterwalder and Pigneur, 2009) 12

SAFe Analysis Table 17 Financial Analysis 19 Conclusion and Recommendation 20

Reference List 22

Abstract The report analyses both internal and external environment for Jimmy Choo. The analysis has utilized different models including PESTEL, SWOT, five Porter’s forces and SAFe. The analysis has helped to identify internal capabilities of the company and the opportunities and threats presented by the external environment. The major opportunities for the company are product and geographical diversifications ...

Toyota Product marketing mix

Toyota Corporation is one of the automobile companies of the world that has diverse product. Some of the Toyota’s product mix include Toyota automobiles, welcab series, engines, Lexus automobiles, marine products, spare parts, and accessories. Toyota automobiles remain the most popular brand in this mix. The Welcab series are the company’s automobiles developed for people with disabilities and elderly. Its engines, spare parts, and accessories cut across all the company’s automobiles. Finally, Lexus automobiles designed and developed by the company are luxurious in making thus attracting those who like luxury products.

Place marketing mix in Toyota

Bhasin (2016) acknowledges that Toyota ...

In order to create a powerful corporate identity for the Janday Power Tools, it is imperative that the key strategies and organization structure of some of the leading power tools manufacturers be revisited in an effort to realize some pros and cons of the industry. The three selected power tools brands are among the leading companies in the business and researching on them is bound to offer more insight into the power tools industry thus providing a platform which can be used to formulate a better entry market strategy for Janday.

DeWalt

Established in 1924 by Raymond E. DeWalt, the ...

Q.1 The luxury goods industry is one of the best performing industries in the business world, dealing in quality and stylish leather goods such ladies handbags, ornaments, designer clothes, fine watches as well as writing instruments. In this industry, goods are characteristically defined by their quality, styling, and pricing for factories such as Coach Inc. that have attracted a large number of customers including middle-income earners (Gamble, 2006). The global luxury goods industry has shown a constant growth. From the year 2006, the industry was expected to grow by 7 percent which was equivalent to $112 billion. Statistics conducted ...

Abstract: 2

Product 3 Place 4 Price 4 Promotion 5 Social media 5 Televised communication 6 Personal selling 6 SWOT Analyses 6 Threats 7 Findings 7 Challenges 8 Opportunities 9 Recommendations: 9 Conclusion 11 Last US bag 14 Abstract: The Last US Bag company is a leading company which provide its consumers customized products and services and it is the main promotional strategy of the company. The market mix explains that the company is strong in its products and are able to cover maximum areas for its supply chain. There are explanations about the company’s SWOT analysis and recommendations from ...

Summary of the Analysis

The mission statement of the company is efficient because it states what Amazon is, what it does, and why it exists, which are critical features. It also provides a guideline for the pricing strategy of the corporation; for instance, its choice to offer the lowest prices for quality products makes it very attractive to online shoppers. The firm formulates and implements its grand strategies, such as pricing, integration, diversification, location, and pricing based on its vision and mission statements. The SWOT analysis reveals that it has significant strengths that give it a competitive edge over its competitors. It also ...

Degree

1. Introduction Jimmy Choo Man is a shoe retail company that has several retail stores around the world. Known for its unique urban style, and simple lines, the brand appeals to men aged 25-45 with college or higher education, and living a modern lifestyle (Alexander 2015). The company was founded by Jimmy Choo and his niece, and the first store opened in 1996. Today, the company has more than 150 stores worldwide, and the brand is present in 32 countries (Jimmy Choo 2017). It also has an online retail store. Designing the layout and style of the store should ...

There has been increasing awareness of the role of waste in the production of greenhouse gas emissions and its impacts on climate change. Diminishing natural resources has led to the recognition that what is discarded as waste has the potential to be reused as resources. Governmental legislation on prohibiting toxic materials and prevention and control of the volume of waste has helped in decreasing adverse environmental effects. There is a growing public awareness about waste prevention and its beneficial effects. The society has to replace the linear model of extract-produce-consume-dispose to closed Loop's approach of resource recovery and waste ...

Assignment 5: Capstone

Abstract Dell Inc. deals with manufacturing and selling of personal computers and other computer accessories. Turbo PC was the first product produced by Dell Company, which has experienced gradual growth since its foundation. Various strategies and policies have led to the success of the multinational company over the years. Therefore, the paper covers the effect that the mission, vision, and primary stakeholders of Dell has on its success. It highlights the effect of the six segments of the environment on both the firm and the industry. It also focuses on the SWOT analysis and five (5) forces of competition ...

Apple manufactures iPhone, its mobile brand, iPad, Mac, the personal computer brand, iPod, the Apple TV brand, a few software applications, a couple of operating systems, and some accessories. The company also sells digital applications through the Apple’s own app store, iBooks store and Macintosh app store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. The company also sells third-party mobiles, related computer hardware and software, and related accessories. These products are sold via the company’s ...

Fashion Company

Product and company brand The company is on the clothing, accessories, and fragrances for male and female teenagers and young adults. The brand name is Pinkberry. The proposal of the company is to create fashion for people from 13 to 30 years in a semi-formal style for the dynamic life of this group of people, the millennial generation, that have special characteristics different to another group of ages. The client of Pinkberry is urban, familiarized with mobile technologies, conscious with the environment and with the aim of a world with no frontiers. The word Pinkberry is inspired by the ...

Introduction

Apple Inc. is a global company based in California, United States. The company is well-known for designing, manufacturing, and selling state-of-the-art personal computers, consumer electronic products, computer software, and cell phones in different parts of the world. It concentrates on providing its customers with the best user experience through its innovative services, software, and hardware. The company leads in innovation with iPad, iPhone, Apple Watch, and the Mac. Apple is the most valuable brand in the world. Apple Inc.’s marketing has played a considerable part in its success over the years. Consequently, the focus of the present paper ...

Introduction

Lumenpulse first ventured into business in the year 2006 with its headquarters in Canada. Their main business agenda was to design and manufacture lighting fixtures and related accessories, electronics and technologies for household and industrial interiors and exteriors decors (Lumenpulse, n.d). Over the years, the company has achieved significant growth and quite impressive recognition. To sustain its market share and maximize on its competitive edge, Lumenpulse has resorted into developing and implementing the latest and modest technologies and innovations to enable offer clients long-lasting and above standard lighting fixtures. All this is achievable formulating and executing a sound training ...

Milestone I

Apple Inc. was founded on April 1, 1976, which makes it 40 years old. There is something to say about a company that has been around for that long; they must be doing something right. There were three different kinds of computers starting with the Apple I, Apple II and the Macintosh. The Apple I had a typewriter like keyboard with the ability to connect to the TV for the screen. These were all built by hand. The Apple II arrived in April, 1977 and with this came color graphics and a tape based machine. Then in 1984 Macintosh ...

An Assignment Submitted by

A wedding dress, or a wedding gown, is an elegant clothing which a bride wears to her wedding ceremony. Usually the wedding dress is white, but the bride can actually choose any colour she would like to. There is also a variety of style solutions to the wedding dress depending on fashion trends, the festivity of the wedding ceremony and the choice of the bride. The style of the fashion dress depends on the cultural traditions of every particular country, but in the Western tradition it is accepted that a white dress with a veil is the most classic ...

Introduction

The paper will explore the reasons why children were made a part of the consumer socialization process by marketers as well as how the consumer behavior characteristics of children develop as they mature. Research and analysis into the field of targeting marketing efforts at children is important given the increasing proliferation of brands and marketing campaigns specifically being designed while keeping children as the primary target audience, as highlighted by John in his research article. Therefore, the conceptual framework for the article will start at understanding the progression of the Consumer Socialization Process as it applies to children, followed ...

Business Project

With only ten years of public recognition, Under Armour is causing ripples in the apparel industry and fiercely competing with the major players of clothing in the sporting world. What started as a clothing provider for the Maryland football team has now grown to an internationally recognized brand. Through intense dedication to design and pursuit of innovation, Under Armour produces impressive footwear, apparel, and accessories for male and female athletes. The organization is fast growing, and it is encroaching different geographical regions, the most notable being America, Europe, and Africa. The company is now famous and popular for its ...

Internship Final Essay

Internship Final Essay

My name is Huang Kai Hsiang and I have successfully completed the educational internship program as an Assistant Manager intern at Tact Squad, which is located in Corona, California. The internship opportunity was one of the memorable and important experiences that I have encountered as a student. I reported directly to Scott Li with clearly specified basic duties as an intern. As an Assistant Manager intern, there were major duties that were needed to accomplish with quality and in timely manner. The position’s major duties include helping the customers by providing them with information in ...

The 19th century was a time of vast change for the entire world, from the birth of electronics to the publishing of On the Origin of Species to the rapid expansion of the world powers. It is, perhaps, no wonder that it is also at this time of great, and sometimes terrible, human feats that a movement began that defied human imperialism over other humans and over nature itself, thus was the birth of Transcendentalism. This was a movement started in on the east coast of the United States, primarily in Massachusetts, that sought to uplift the individual and ...

Benefits and product/ service features

The main concept of Nimo's Boutique – is to deliver high fashion and quality at an affordable price. Nimo's Boutique purports to convey to the masses the trends created by famous designers. The constant updating of the range of goods turns visiting the stores of the company into exciting adventure for fashionistas. The brand manufactures stylish clothing for young women in order to give them opportunity to create looks that are always in trend at low cost. The accessories created by Nimo's Boutique such as jewelry, backpacks and hat-boater that enables customers to set up the finite look. Moreover some ...

Now it seems incredible, but the legendary iPhone firstly appeared in the summer of 2007, which was about 9 years ago! But these 9 years were enough to understand that this device has become one of the most popular in the world and in the near future, it certainly will not give anyone its place. What is the secret of success of the iPhone? Before the iPhone firstly went on sale, Apple has told to the world that soon the world will see something new and absolutely amazing, but the company was not going to specify what exactly we ...

Background

The past several years have been graced with an increase in the production and use of hybrid cars. Numerous automobile companies are exploring and introducing hybrid electric vehicles to the market, with several other companies to follows soon given the demand. It is imperative to outline that the introduction and the fast embrace and use of hybrid electric cars over the past few decades have been stimulated by several factors. Apart from the increasing demand for hybrid cars based on their advantages, the increase in production of these vehicles has been stimulated by the declining fuel reserves and concerns ...

Niu Niu New York

Niu Niu New York is a jewelry brand based in New York City and has been founded by Xinye Jiang. She graduated from Parsons, the New School of Design in NYC, well-known for fashion design. However, Jiang believes that design and art of all kinds are connected, no matter from where you come from and what you have learned before. Designing is a creative idea and not just limited to technology. Jiang takes advantage of her own sensibility of design with the highest quality materials, which are polished under extraordinary craftsmanship for Niu Niu New York Jewelry. She is ...

Staples, which is a chain store in the United States, focuses on providing office supplies, furniture, print and copy services, technology, ink for printers, snacks and coffee etc. the major environmental forces that have created an opportunity for Staples are ease in the market, consumers, and change of technology. Ease in the market can be described with the help of a fact that there were not many competitors at the time staples made an entry into the market, market conditions were favorable, which presented an ease for the company to conduct its operations in an effectual manner. The company ...

Business Negotiation Skills Improvement Conference

Business Negotiation Skills Improvement Conference

Negotiation is a method by which people settle differences. The purpose of negotiation is bringing people to compromise or reaching agreements, and avoiding argument and dispute. It is a professional communication and could be improved by skills.

Purpose of conference (Workshop)

Our team conducting this conference is by the purpose of helping businesses to improve their negotiation skills during negotiation meetings, and allowing businesses to have a win-win situation. Lack of preparation usually lead businesses to have lower benefit than they deserve to have or they expected. Besides preparations, negotiation tactics during the meeting also has sizable effects ...

Prada’s Marketing Strategy

Prada is one of the world’s most famous brands when it comes to clothing and fashion accessories. The process to become a market leader in the fashion industry can be traced back to the early 90’s when the company was started in Italy. In 1913, Mario Prada came up with the idea of starting Prada, with the goal of serving mostly the aristocrats and the European elite . This vision was realized through the first store located in Galleria Vittorio Emanuele II, which was stylish and focused on the sale of luxury goods and accessories targeting the elite ...

I Сompany description

Nature of the Organization

Michael Kors is an American brand created by Michael Kors, at the age of nineteen. The story begins with the development of a collection of clothes he sells to the famous boutique Lothar's in New York. He wins the recognition of the press specializing in fashion, which allows him to know and to introduce it in this very closed universe. Encouraged by this initial success, the young man decided to start own label in 1981. That same year, the brand releases its first collection of women's sports clothing, a collection not quite sport, but rather chic ...

Chapter 1

Nature of the Organization’s Business Under Armour is a multinational sports clothing and accessory company headquartered in Baltimore, Maryland. The company suppliers casual apparel and sportswear, and in 2006, it started offering footwear. The company sells its products worldwide targeting athletes at all levels as well as consumers having active lifestyles. To date, the company has opened various stores as well as factory outlets in various states and nations including Canada and China.

Organization’s History

1996-1998: Early Milestones 1996: Founding of the Company Kevin Plank founded the company in 1996 when he was 23 years old. He was the former ...

Introduction

People, as social creatures, tend to unite in groups that have something common: they may have a similar system of values, behavior or lifestyle that is different from the dominant culture to which they belong. In social studies, the word “subculture” refers to a part of a public group that differs from predominant society. This paper is aimed at analyzing subculture of punk, the role of media and style in punk youth subculture. From the perspective of cultural studies, a subculture is associated with a group of people that do not contradict against the values of traditional culture but ...

INTRODUCTION

Samsung as an innovative company maintains its leadership position in the TV market at global level. In 2014, it earned 1st position in relation to global TV market share (28.3%) across all product lines of flat-panel TV. In 2015, the company secured the leadership position by offering a range of innovative products like UHD, Curved and ultra-large-size TVs, and SUHD TV. The product (Samsung TV) is chosen because of the innovation the company has made in relation to the product. The company to increase the growth of the TV product lines as well as customer satisfaction collaborated with the ...

Environmental Scan

Under Armour is a sporting apparel manufacturer and wholesaler for women, men and youth. Their products feature special moisture-wick fabrics engineered in a diverse range of styles and designs for the performance athlete in any climate and at any age. Under Armour's products are worn by athletes at all levels including professional as well as consumers living active lifestyles. In 2015, Under Armour grew approximately 20% in revenues from year prior, generating global revenues of $4..9 billion and maintaining an operating income of $503 million.(Mann 2016) The majority of its net revenues are generated from wholesale sales of ...

(Alivan Watch & Accessories Company)

Strayer University

Dr NAME Marketing 500 Alivan Watch & Accessories Company Branding strategy A good branding strategy will be necessary for Alivan Watch & Accessories Company to assist in the development of a triumphant brand to achieve specific goals. The ground rules that were used by companies in the past have been evolving. Thought leadership, content marketing, demographic changes, and social media are some of the factors that are challenging company brands. Thus, forming together with sustaining clientele trust as well as loyalty and confidence have become harder than ever before. Firstly, the branding strategy to be used by ...

Marketing

2016-05-20 As we can see, nowadays, marketing events play a crucial role in the almost all companies, which work with the end-consumers. One can say that such activities as show-business, fashion and related industries are based on the marketing activities and events. In this case, marketing events during the annual Eurovision Song Contest can be relevant theme for the blog. The Eurovision Song Contest is a great event that can be considered as the most meaningful for singers not only from Europe, but from other regions also. As we know, representatives from Turkey, Australia, some countries of Africa also ...

Kenneth Cole Productions

One of the key traits of an emotional intellect, sales culture is that some companies have a sense of social responsibility out of their sales employees being generous. It is important for a company to engage itself in corporate social responsibilities not only to strengthen its brand and increase sales but to show the community that it cares. Kenneth Cole productions Incorporation is a fashion house based in the United States that was founded by Kenneth Cole in 1982. The company designs and sales women and men shoes, clothing, and other accessories. The Incorporation since 1985 has been involved ...

The Concept of the Collection: Japanese Warrior

Introduction Nature, the environment and the universe as a whole, provided a huge influence on mankind for a long time. It was particularly pronounced prior to the active development of technical progress. Japanese culture can be considered as one of the brightest representatives of such influence. It is a multi-faceted, surprising and unusual world of images and objects. Everything is living his own life in harmony with the surrounding space. Japanese style evolved over the centuries. Now it is an excellent example of the preservation of a constant shape in combination with the cycle of patterns and colors. The ...

Personal Computer Purchasing Project

Personal Computer Purchasing Project. 1.0 Introduction: When purchasing a personal computer for home or business use, buyers are faced with a myriad of options to choose from in the market based on brands, technical specifications, pricing, quality, and reliability. In this case, it is important to conduct significant market research, read customer and technical reviews, and make your own comparison before deciding on the PC to buy. Some of the major considerations include the intended usage i.e. for home entertainment, business or gaming, etc. There are considerations to be made with regard to software such as operating systems and ...

Background Introduction

The paper evaluates the utility of handheld communication devices, about use, flexibility, simplistic and intuitive design, the perceptibility of data, ability to error tolerance, physical effort low in a measure, and approach in use of space and size. The objective of this paper is to give an assessment of the above from research I have conducted. To meet this objective, I have organized it to focus on individual sections for each principal mentioned. I also discuss the designer’s aid to the physically challenged and universal user ability. Later, I finish my paper with the conclusion. The principles of ...

  Fashion can carry significant meanings about culture, tradition and the outlook of people around the world. Fashion not only encompasses many social issues but also individual backgrounds of people, and it can be a very useful tool in expressing one’s personal identity. According to Barber, "Fashion has also been used in reference to language usages, literature, food, dance music, recreation, indeed the whole range of social and culture elements" (Barber, 1993). Throughout history it has been evident that, fashion has revealed itself during the evolution and revolution of many aspects of issues, including but not limited to class ...

Several accounting transactions occurred during the month of December 20X5 and were as follows:

A withdrawal was made at a value of £15,000 from the business for the personal use of the owner. An existing retail store was purchased by the company for £150,000 on December 1. 10 desktops were purchased at a total cost of £3,500. The purpose of which is for the administrative and retail operations of the business. 10 printers totalling to £500 and miscellaneous computer accessories worth £275 were purchased. The purpose of which is to improve the purchase ordering as well as the selling operations of the business. 5 security cameras and other shop fittings ...

Introduction

Skechers is a high performance and lifestyle footwear company located in Manhattan Beach, California, which was founded in 1992 by current CEO Robert Greenberg and his son Michael. It was first incorporated in 1992 in California and then reincorporated in Delaware in 1999 while keeping its headquarters in California (Skechers, 2016b). As of fiscal year 2015, it owned and operated in the United States 119 concept stores, 155 factory outlet stores, and 117 warehouse outlet stores. Internationally, it also owned and operated 82 concept stores, 41 factory outlet stores, and five warehouse outlet stores. It has more than 1340 ...

Introduction

In most communities, family apartments were private spaces that offered a place of refuge and intimacy. Public spaces such as city squares were ideal for business dealings in addition to offices (Knowles, 2011, p. 130). This arrangement has since changed in the advent of information communication technology. Raymond Guess argues that the conception of privacy in modern times is where the identity of self-first has crumbled down (So-il.org, 2016). He goes further to observe that the community presently has the duty to promote and defend the security of individuals. Classic liberals are of the opinion that the basic right ...

(Alivan Watch & Accessories Company)

Sokone Makadji

Strayer University Dr Tracy Ellard Marketing 500 Alivan Watch & Accessories Company Branding strategy A strong branding strategy is important for Alivan Watch & Accessories Company. The branding strategies to be used will assist in establishing the company’s products within the market as well as building a brand that will grow together with mature in Singapore’s watch saturated marketplace. Therefore, making clever branding decisions up front is vital because the company will live with decisions made for a long time. Alivan Watch & Accessories Company will employ the following branding strategies that are incorporate the brand ...

It would be difficult for one to survive in a complete isolation from other people and therefore, it is a well-known fact, that people tend to socialize, interchange their experience and knowledge, cooperate and communicate in different spheres of their life. Territory, language, culture and certain traditions let people organize and unite into the groups, which are often defined as communities. Once a person identifies him- or herself with a community, accepts the existing norms and prescriptions in this group, he or she becomes a member of it. Fashion is a particular phenomenon, which is directly connected and dependent ...

Management report

Introducing a business A business that is going to be explored is a store that offers vintage clothes and accessories. Vintage clothes and accessories can be worn in a daily life or specifically targeted for some events, such as costume ball or a farewell night at school. Apart from selling clothes and accessories, a store will accept orders for creating retro-style clothes and accessories foe different events. First, a single store will be opened. Then, it is expected to create a chain of stores, continually expanding US-wide.

Industry analysis The retail store “Retro” functions within the clothing industry. The ...

My experience visiting different churches was a tough task because I never been in any church other than my religion. Being Muslims, we are not encouraged to do it, but I asked permission to our Imam (priest in Islam) about the assignment in school. However, in my heart, I am willing to perform the task in order for me to learn more about other religions. Even though I felt uncomfortable, I managed to visit four churches in the city; Soka Gakkai International (Buddism), Cape Bible Chapel, Seventh-day Adventist Church, and First Baptist Church, respectively.

Soka Gakkai International

First, I visited the Soka ...

In Gender Pluralisms under the Transgender Umbrella, Paisley Currah introduces two legal cases that are quite similar in their contexts but argued out in different ways. Currah chooses to stay neutral in both cases and state them as they are to the reader. The first case is about a seventh-grade girl, Pat Doe, who wishes to express her femininity while attending school by wearing makeup, skirts, tight skirts, padded bras, and high heeled shoes. Her attire was quite disturbing to her teachers at South Junior High, located in Brockton, Massachusetts. The main issue was her gender presentation because her ...

For several decades, film and movies have been used express different perspective in both the contemporary and traditional society. Sex and city is a series film with four girls as the main characters. The movie was aired from 1998 to 2004, and it received several awards among them are Emmy Award and Golden Globe Award. The main characters were Carrie Bradshaw, Charlotte York, Miranda Hobbes, and Samantha Jones. This research paper aims at studying the role of film in expressing different perspective of the society such as fashion, gender, age, and history as reflected in Sex and City movie. ...

The focus of the essay is the history of fashion from the 18th century to the 1950s. Fashion has come a long way if one looks back and clothes are not just a means of covering the body but are a part of the personality of the individual. Fashion is taken very seriously and is a full-fledged industry today. It is amazing to see how fashion and attitude towards fashion have changed over the years. Some classic fashions can stand the test of time and never go out of style. Other clothing items are a temporary craze and last ...

Worshiping celebrity heroes is a worthwhile activity. Discuss

As far as it can be remembered in the history of the world, human beings have worshiped others who seemed to be bigger than the general public. Apparently, such “larger than life” people have sought for inspiration, as a way of running away from the routine, ordinary lives, as well as hope. In the current day, in the U.S., people have taken this practice to a higher new level. For instance, the social media such as Twitter and Facebook have greatly driven the fascination of wishing to know more about the lives of the celebrities (Cashmore, 2006). Notably, some ...

Most women hate her, but she does not care about that,

She is charming and exquisite, just like many of them, The problem is that they hate her for what she does, However, she enjoys doing it, ruining her life with no regrets, She is just but a prostitute. Women are valuable jewels; that is what they say Some scold her all the time while others envy her, She is a prostitute, who has all the best jewelry in the world, She enjoys the fine clothes and all she could buy with the money, She is just but a prostitute.

Everyone sees her as a bad person, but again, what would she do with her life?

Her friends watch her, wondering how she has changed a ...

Executive summary

Founded in 1918, New York and company Rebuilt is a specialty company that focusses on women’s fashion accessories and apparel. This company provides women with modernized wear. Moreover, it finds solutions which are multifunctional and at affordable prices. New York and company Rebuilt went public in the year 2004. Its headquarters are in New York City. All of its products are proprietary branded. They are exclusively sold through the company’s national network of over 500 New York and company Rebuilt outlet stores, retail stores and e-commerce portal. The main vision of the company is focus on results ...

Promotional factors in Champs Sports

Introduction Champs Sports are retail stores in America functioning as a subsidiary of foot lockers. The company sells products such as equipment, apparel, accessories and footwear (Robinson, 2011). The organization had about 547 stores in 2015 located throughout the American States, Puerto Rico, Canada and Virginia Island. The company mainly locate the stores in the shopping malls to attract a huge number of customers and are 330 square metres on average. The stores have been increasing sales owing to promotional methods that the firm has been using. The number of stores has been increasing to cover the rising demand ...

Films like Tootsie (1982) and Victor/Victoria (1982) belong to genre that is called gender farce which is a subgenre of comedy films. More often than not they portray people who have to pretend to be someone else, most of an opposite sex, in order to overcome some life obstacles. Thus Tootsie and Victor/Victoria present viewer with light and entertaining farce that depicts the silly situation with cross-dressing and living a double life. However, besides witty and humorous remarks lay serious topics of gender identity and roles which are dressed in irony and sarcasm. Moreover, both directors manipulated and played ...

Executive Summary 3

The Concept of Social Media Marketing (SMM) – An Introduction 4 A brief introduction of Gordmans Stores Incorporated and the manner in which its vision and mission statement has influenced its digital marketing strategy and decision-making 4

Three Key Recommendations on How Gordmans Stores Incorporated could Apply Digital Marketing Strategies and Benefit from this Concept 5

Recommended Strategy Number 1 - Social Media Marketing Approaches 5 The Passive Approach 5 The Active Approach 6 Recommended Strategy Number 2 – Reach Unique Target Market for B2B Connections 6 Recommended Strategy Number 3 – Interact Actively with Visitors and Customers to get Personal 7 Conclusion 8

References 9

Executive Summary This paper is aimed at making simple, concise and relevant strategic recommendations using which Gordmans ...