Essays on Marketing Activities

Charlotte Supplements is a small-scale organization operating in Charlotte North Carolina (NC) selling over 6,000 products. The portfolio of the company includes supplements for vitamins, minerals, herbs, and sports edibles. Due to its scale, the company does not interact with the audience digitally regarding product information such as prices. Moreover, the company operates for a limited span each week (CS, 2017). The purpose of this paper is to propose a business model and a competitive strategy for overcoming this small-scale but a potential competition. The paper will explain the core concept of strategy briefly prior to the proposition. ...

Introduction

Companies in different industries are adopting marketing strategies that aid them achieve uniqueness and difference from their competitors. At an age where companies experience stiff intra-industry competition, it is imperative that their marketing managers be regularly involved in the development of distinct strategies that help them acquire a comparative advantage over their competitors. The whole process of adopting unique marketing strategies to attract a certain target market is called strategic marketing. According to Wilson & Galligan (2012), strategic marketing refers to all activities undertaken by a company to differentiate itself from other players in the same industry in the marketplace. ...

Business-Level and Corporate-Level Strategies for Coca-Cola Company

Business-Level and Corporate-Level Strategies for the Coca-Cola Company Introduction The Coca-Cola Company deals with beverage products and has more than 500 brands in over 200 countries. Even though the company's primary line of business is in sparkling beverages, the company has diversified in the recent past to produce still drinks such as water, juices, teas, coffees and energy drinks. Coca-Cola is known for its four non-alcoholic sparkling beverage brands, which are Coca-Cola, Diet Coke, Sprite, and Fanta. The company was founded in the U.S. in 1886 and has since grown to be the largest beverage company in the world. ...

MEMORANDUM

Re: Proposed changes in the marketing strategies. Recommendation: Avail the opportunities optimistically and with sustainability. Increase market share of Bakery Segment. For Dinner segment, come up with innovative ideas for the food items, ambiance of restaurants, and services in the restaurants. Come up with new and unique food menus frequently. Opportunities Available Panera Bread (PB) designs its strategy in such way that its brand becomes the best for selling fresh bread. Panera Bread is also popular as a casual restaurant with fast food. It provides high-quality food in a distinctive dining environment. The company managed to design extensive differentiation ...

Question 1

Neil Borden (1965) is believed to be the first to have used the term ‘marketing mix’ suggested to him by James Cullington’s (1948) description of a business executive as ‘a mixer of ingredient’ (Van Waterschoot & Van den Bulte, 1992). The term, therefore, referred to the selection and mixture of various elements perceived to be useful in the pursuant of particular market responses. To facilitate the practical application of the concept to concrete business operation problems, early researchers working on the model sought to itemize the various influences on a market response that business executives at the time needed ...

Business Management and Entrepreneurship

Introduction Business management or being an entrepreneur is one of the interesting jobs but also challenging. Entrepreneurs or business managers face various challenges as they manage their business. Some of the challenges can include coming up with products/services that attract customers, executing different business objectives, recruiting and retention of the right employees and also maintaining a wide range of business laws and regulations. In most cases, entrepreneurs that are most successful in managing their lines of business have a conceptual knowledge in managing business functions. Therefore, it is important for an entrepreneur or business managers to take business management ...

Introduction – Case Background

The Regency Plaza is a hotel complex that comprised of 300 rooms and approximately 96 luxury condominiums. The project building was the combined structure of steel and concrete, which made the structure solid and reliable for mass capacity. The regulatory of the project, the Regency Hotel Group owns and regulates 24 luxury hotels that are situated in the prominent urban cities globally. They regulatory charges $550 each night for rooms and the Regency Plaza is the first condominium project of the entity. Discussing the role of Kris Hodgkins, the regulatory hired her services that were accountable for designing, construction, ...

Internal Analysis of Encana

Internal Analysis of Encana

Introduction

The oil and gas industry in North America is currently experiencing challenges and transition stage. The increasing need for the environment-friendly and sustainable forms of energy is affecting the industry negatively as more governments and companies are encouraged to use energy with no or low carbon emission. More companies are now developing solar and wind energy and create vehicles that can rely on electricity rather than oil. Such growing trend in the energy sector resulted to lower demand of oil and gas particularly in the North America. Many oil and gas producing countries and companies ...

History and 4Ps

Founded in 1931 by Ferdinand Porsche as a design and engineering services provides for the automobile industry, Porsche Automobile Holdings SE (Porsche) is one of the largest and most successful global automobile manufacturer, famed for its innovative and stylish designs as well as leading automotive technology/engineering. The company launched Porsche 356, a branded sport car in 1948, after the success of VW Beetle, which it had designed in 1934. With access to Volkswagenwerk’s distribution and organizational infrastructure, Porsche quickly established itself in both Germany and Austria, before finally moving its production activities to its own facilities in Stuttgart. ...

Many researchers focusing on nonprofit organizations pay significant attention to the marketing department because of the need for such organizations to survive in the competitive environment. This competition has affected the performance of these organizations since it reduces the amount of funding from the government and other donors. Nonprofit organization marketing has become widespread recently, and its practice is common in many organizations. The main objective of adopting marketing in nonprofit organizations is to tackle the increasing competition among organizations that offer similar services to the society. The rise in the levels of globalization has exposed the local nonprofit ...

Marketing is part and parcel of any business, for it gives it a platform to showcase their product to the potential customers. Companies and business invest a fortune in advertising campaigns to make their products known to customers (Kerin et. al, 2016). Marketing should be done strategically such that it catches the eye of the customer or rather make it “attractive”. Information is crucial, and it is an asset to many businesses. Passing information to the customers on the existence of a product is critical, and it should be done in sites which are accessible to many customers at ...

China’s Economic Trends

China is an emerging economy with a GDP of $13.98 trillion and a per capita income of $10,165 (2016). The Chinese economy the biggest after U.S.’s by GDP and the largest by purchasing power parity. China is considered a tiger economy because of its rapid economic growth during the past three decades and has recorded an average growth rate of 9.91% between 1979 and 2010. Currently, the economy is growing at an average annual rate of 6.7% (Wildau and Mitchell). In the past few years, China’s market for wine has expanded dramatically. Wine consumption is a ...

Information Technology Strategic Plan

2016-06-07 Information Technology Strategic Plan

Introduction

As we know, the success of any organization depends largely on how it satisfies customers. If the customers like the quality of work and organization of the administrative staff, they will become loyal. Thus, the rate of customers’ loyalty will increase. Attracting customers are contributed by the timely execution of orders or projects, good service, reasonable pricing policy and effective business communications with customers. Not every customer is willing to spend his money immediately and conclude a profitable deal with the company. In order to increase income, the customers must be interested in the ...

American Public University

Inventing a new thing which has the potential of being widely used by the people might create essential opportunities for the invention owners. The companies or people working on new inventions and innovations have the chance to be the leader in their industries or societies. In simple words, inventing or innovating brings an essential power to its owners. However, there is a high risk of losing these opportunities because the other people or companies might steal the idea of invention or innovation. In this case, inventing or innovating does not provide any power because all the people or the ...

1.0 A business plan for Increasing Business Revenue 1.1 Executive Summary Profitability is one of the primary objectives of establishing a business venture. The success of a business in the realization of its objectives does not come from the investor alone. Other key players such as stakeholders have significant contributions to the success of the business. Thus, companies are expected to maintain a healthy relationship with their stakeholders since good cooperation promotes business success (Rust, Moorman, & Dickson, 2002). Different companies offer various services and products depending on the business opportunities identified by the entrepreneurs. Yo: HA is a company ...

Business

2016-06-02

Company Overview

The company for this study is American Airlines (AA). It is an American company and nowadays it is in the first place by the total number of passenger-kilometers in the world. The history of this company has started in 1926. The huge growth was characteristic for the company in 1980-1990s. Today the company American Airlines has 964 aircrafts in its fleet. The company offer flights on four continents. At the same time, the majority of flights are in the US. There are at least five hubs in the US, which are used by the company for regional flights ...

Introduction

Marketing represents a form of communication between business establishments and the consumers with the aim of selling or introducing new products and services. The success of a company’s sales therefore directly relates to the marketing strategies it employs. Through this essay, the author looks at the principle of marketing regarding Portakabin as a major company involved in the promotion of its products. The essay also highlights the elements of the marketing process, the costs and benefits of marketing orientation, the micro and macro environmental factors that affect business, and market segmentation for the company. Additionally, the competitive advantage ...

Marketing

2016-05-20 As we can see, nowadays, marketing events play a crucial role in the almost all companies, which work with the end-consumers. One can say that such activities as show-business, fashion and related industries are based on the marketing activities and events. In this case, marketing events during the annual Eurovision Song Contest can be relevant theme for the blog. The Eurovision Song Contest is a great event that can be considered as the most meaningful for singers not only from Europe, but from other regions also. As we know, representatives from Turkey, Australia, some countries of Africa also ...

Introduction

The name of the proposed business is EnergyFizz. The name of the founder is STUDENT NAME. The proposed business will create new organic formulas for energy drinks. The company will obtain these formulas from companies in the Asian markets and modify them to introduce in the US market. The idea is to offer a wide range of energy drinks with different tastes in easy handling packaging to consumers across the U.S. market. The idea of the proposed business is motivated by the success of 5-Hour Energy that has become a success in the US for its unique value proposition ...

Coca-Cola is the world leading soft drink making company that has operations in more 200 countries in the world. The company has a strong brand recognition across the world with approximately 94% of the world population cognizant of its logo (Hitesh). For companies to profit from their marketing activities, they must be able to curve out a target market to aim its marketing activities. A target market is a group of customers that a company has decided to dedicate its marketing efforts and eventually its products and services (Callen, 4). Target markets can be based on geographic segmentations (geographical ...

Executive Summary 3

The Concept of Social Media Marketing (SMM) – An Introduction 4 A brief introduction of Gordmans Stores Incorporated and the manner in which its vision and mission statement has influenced its digital marketing strategy and decision-making 4

Three Key Recommendations on How Gordmans Stores Incorporated could Apply Digital Marketing Strategies and Benefit from this Concept 5

Recommended Strategy Number 1 - Social Media Marketing Approaches 5 The Passive Approach 5 The Active Approach 6 Recommended Strategy Number 2 – Reach Unique Target Market for B2B Connections 6 Recommended Strategy Number 3 – Interact Actively with Visitors and Customers to get Personal 7 Conclusion 8

References 9

Executive Summary This paper is aimed at making simple, concise and relevant strategic recommendations using which Gordmans ...

Study

CONTENTS

Introduction 3

Question 1 – Market Structure Definitions 4 Question 2 – Unique Resources of Quasar Computers 5 Question 3 – Oligopoly and Competition 6 Question 4 –Porter’s Generic competitive strategies for different types of the market 6 Question 5 – Porter Five Forces Ranking and Attractiveness of Perfect Competition for Computer Industry 8 Conclusion 9

References 10

Introduction Throughout the history of the humankind, different markets have been tested by the economies (Frank, 2008). Despite the fact that advantages of ones and deficiencies of others types of market have been respectively eulogized or vigorously criticized by the different scholars, the practice ultimately revealed that ...

Introduction

Steps towards the creation of a successful e-marketing strategy Marketing environment Environmental framework identity Strengths and the weaknesses of the business Environmental framework identity Formulation of the business marketing plans. Marketing strategies based on the business Niche and target markets Positioning and differentiation strategy Domain name and SEO strategy The Business Cost analysis Development of the business ideas Creation of a business website prototype Creation of a wire frame and a navigational outline strategy Creation and the analysis of the social media strategy Creation of a business email newsletter. Identification of business matrices in the business success analysis Development ...

Introduction

The moral issues that I will personally face in my planned managerial occupation are ethical responsibility, discrimination, and marketing ethical concepts. The paper will analyze three ethical managers face in the business. Moreover, the paper will illustrate two cases of people faced by ethical problems. A natural law approach will be applied to explain the how to solve the ethical dilemma. The paper will address the application of natural law theory in solving the cases of the business leaders (Badaracco 3).

In this contemporary world, the managers face the ethical problems of ethical responsibility. The managers have to be ...

LITERATURE REVIEW

Literature review When in the MSDI conference that was conducted in the late 1980s and at the beginning of 1990s, the concept of brand equity was discussed then participants agreed that there are two sorts of brand equity that includes financial brand equity and consumer based brand equity. Financial brand equity is related to the value of the company as it the brand of the consumer is treated as an asset. However, the consumer based brand equity (CBBE) is related to the value of customers because the brand adds convenience in the lives of customers (Cant, Strydom & Jooste, 2009). ...

Business Process

“Chemito Free” is the manufacturing company that produces the cleaning products free of toxic chemicals and insights. The mission of the company is to protect the environment from the toxic substances and facilitate the society with environmentally-friendly products. The products include household cleaners, vehicle cleaners, hand washes, sanitizers, baby cleaners, fresheners, bathroom cleaners and controllers. The company is going to offer its products in the local as well as in the international market. Being a manufacturing business, it is very required and important for the company to maintain its business processes to make its products outreach to the customers ...

Small Business Marketing Concept

Marketing role for small business can be defined as offering customers products or services they need at an appropriate price and in the right place. The numerous functions of small business marketing, according to Longenecker et al. (2009), include: determination of demand, providing balance of demand, orientation of marketing activities towards developing demand in the right direction; sales motivation, trade development, increasing employment of the population; determining correlation between production recourses and distributing products and services. In addition, marketing aims at establishing, strengthening, and maintaining desired exchange between target customers, and obtaining personal or mutual benefits.

The marketing concept ...