Introduction to the Organization:
L'Oreal is the brand that stands as the second leading beauty and personal care manufacturer in the world, the first place being taken by Procter & Gamble. L'Oreal’s market ranking rises to number one globally, except shaving brands. Additionally, L'Oreal is the world leader for investment in research-and-development in the beauty industry, with 721 million Euros (Bt 27.4 Billions).
Development of Product Line:
The new development line that has been proposed is the body odor business, where it involves the preparation of perfumes and deodorants. The product range may vary from having sophisticated high-end products to middle and low-level individuals.
Stages of Product Line Development:
The product line ...