Marketer Term Papers Samples For Students

INTRODUCTION

Since the onset of computers and the internet, almost everything today can be done online. The World Wide Web was able to connect people with each other and has made everyone feel a lot closer. We can play games, read books and news, or do daily chores like paying bills through online services. Online boutique shop and food-delivery stores are also trending nowadays for more convenient and hassle-free shopping. Today, our social connections have been built around the internet.
In lieu to the growing need of people for the easiest way to communicate, marketing strategies has been built to ...

Business

iPhone Print Proposal

Introduction

Leadership in technology and innovation is what Apple is all about. The mobile device industry was changed with the company raising the bar of the competition for being the most innovative company that offers the best quality products. After 20 years of dormancy in the tech industry, the brand has expanded into one of the biggest names in consumer electronics owed to the monumental success of the iPod followed by iPhone. Today, the brand became consistent with its product offering paired with exceptional customer experience. The product proposal highlights the new Apple service branded as iPrint. ...

Introduction

In the current era of globalization, brands are major drivers of the financial performance of companies. Brands enable an organization to add value to the products of a company, and increase market performance of the products offered. Brand equity is therefore an effective measure for marketers who are active in developing strategies for particular brands to enable them understand past and future courses of action. Customer-based equity refers to the differential result of brand knowledge on customer response to the brand marketing (Keller 212). When customers react more favorably to an aspect of the marketing mix for the brand than ...