Market Research Theses Samples For Students

Executive Summary

China is a very attractive gaming destination in the Asia Pacific region. This city attracts a large number of tourists and international visitors. It has also seen a rapid growth in the establishment of large gaming companies, ever since liberalization for gaming operators in 2002. This must have actually spurred economic growth, and boosted SMEs, which are the economic growth power engines. This paper explores the role of SMEs in an emerging economies, the role of manpower in SMEs, as well as understanding the key success factors of the SMEs in China.

Introduction

SMEs are the growth engines for any economy in the ...

1. PREFACE

Today’s world is influenced by many factors such as globalization, cultural influences and the presence of the open market. Europe is a fine proof of this influence as it is more open for international business. Products from around the globe can be accessed by all types of consumers in the European market. Many find the European market more open to international businesses. Some find their successes in the European market through the use of good market analysis. Brooksbank (1991) notes that good market analysis is a key to the successful marketing plan;; it gives companies advice which will ...

Executive summary

Multiple linear regression analysis is a statistical tool of analysis that is commonly used to forecast a variable, which is dependent on several independent variables based on historical data. Multiple linear regression analysis is normally used to evaluate the nature of the correlation between the dependent variable denoted as y and the independent variables (X1, X2Xn). The developed model is then used to predict levels of the dependent variable y. Multiple linear regressions is important in business, economics, medicine, psychology among many other fields.
The correlation between Y predicted and Y actual is called the multiple correlation coefficients which is ...