Introduction to Coca-Cola Company
Coca Cola Company has recognition as one of the leading multi-national marketers, producers and distributors of non-alcoholic beverages, refreshments, concentrates, and syrups in the United States. Coca Cola Company is recognized for its strong name and brand portfolio which has enabled the company to maintain its position in the listing of the top 100 brands since 2007. Currently, Coca Cola Company enjoys a massive growth rate, boosted by acquisitions and mergers with other firms in the beverage industry. The company has a strong linkage between its strategic goals and mission statement and vision, which has enabled the multinational company to acquire a competitive advantage ...
