Blue Mountain Service Quality program
Dave Sinclair (Vice President of Blue Mountain Resort) was concerned with bringing the service quality in the ski season for building a good reputation in the market and facilitating visitors to attract them. There was a need for high service quality program in the existing operations to improve the services quality of the resort and satisfy the customers at large. It was a crucial time to improve the service quality as a large number of visitors were expected to welcome at that time (Klassen & Menor, 2006). The management of the company tried to provide their best services to their ...
