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In the contemporary era, it is no secret that childhood experiences are undergoing a drastic change as compared to previous times. Today, children are brought up in an environment that is absolutely saturated with the use of different forms of media. After coming home from school, a majority of children go straight for the TV set to watch their favorite programs and stuck in from of the ‘magic box’ for hours. According to a national survey conducted in the United States, “children aged 8 to 18 years had an average media usage time of 7 hours ...
